Ebony

Harrison

Graphic
Designer



AdviceBuilder is financial planning done differently.



Project Details:
Client:
AdviceBuilder

URL:
advicebuilder.com.au

Built With:
Wordpress

Technical Support:
Kevin Colombu
Deliverables:
Brand Identity
Website
Copywriting


About AdviceBuilder:
AdviceBuilder is a fintech software built to improve document production, presentation, and compliance within the financial services sector.

The software leverages existing industry technology to help financial planners produce professional, well-designed, client-facing documents.
In order to meet the market, a simple, sophisticated brand identity was required, in addition to an clear and concise website and tone of voice.

Design Process:
Sean, the owner and founder of AdviceBuilder, was particularly interested in creating a brand identity that was inspired by the work and ethos of Piet Mondrian. This inspiration was taken fairly literally, creating the opportunity for us to create a language that is bold and graphic, something not exactly typical of  brands in the financial services sector.
In saying this, using obvious and versatile visual language such as “The Builder” plus sign icon was the perfect opportunity to situate AdviceBuilder right within the finance and tech space.

The design of the addition sign, nicknamed The Builder, is still among my favourite icons I’ve designed. ✴︎︎︎


Related Projects:
Melbourne, AU
WEBSITE IN BETA • SORRY FOR ANY GLITCHES! •