Meet James:
my friendly neighbourhood wine bar.
Project Details:
Deliverables:
Brand Identity
Window Front Signage
Menu Designs
Gift Vouchers
Copywriting
Event Posters
Brand Identity
Window Front Signage
Menu Designs
Gift Vouchers
Copywriting
Event Posters
About James:
When I first moved to Melbourne, a friend took us to Wynyard, and it steadily remained one of my favourite places. Wynyard (known temporarily as pop-up pho joint, NGO PHO) was our equivelant of Cheers, James is the wine bar out the front.
The James brand tends to continue evolving over time... so while it’s never really finished, we have done a lot of work together now.
Overall, the brand look is all about a tight grid and a clean look, which allows the excitement of the food and wine offering really be the hero.
Overall, the brand look is all about a tight grid and a clean look, which allows the excitement of the food and wine offering really be the hero.
Design Process:
The throes of 2020 added urgency to a change of tact with hospitality clients: and with that, there’s been a concious push toward empowering clients to have autonomy over there design output.
This year we’ve worked through creating an entirely new suite of menu templates, keeping the design simple and in-line with the tight grid their design assets have always been known for. ✴︎︎︎
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